Job Description
Role Overview:
Legal Soft is seeking a Meta Ads Manager to own and optimize our client acquisition engine across Meta channels. This role is responsible for planning, executing, and scaling high-performing paid media campaigns that generate qualified leads, demos, and signed clients within preferred metrics and cost-per-acquisition KPIs.
Key Responsibilities:Paid Media Strategy & Execution
- Plan, launch, and manage paid advertising campaigns across Meta
- Own budget pacing, scaling, and ROI-driven optimization
Performance Optimization
- Optimize for cost per qualified lead, cost per demo booked/completed, and cost per signed client
- Test audiences, creatives, copy, landing pages, and offers
External Vendor Management
- Manage and oversee external paid media vendors and agencies
- Act as primary point of contact for vendor performance and accountability
- Manage large ad spend budgets and ensure ROI-driven execution
- Identify performance gaps and drive corrective action
Reporting & Analytics
- Build and maintain dashboards and weekly/monthly performance reports
- Provide actionable insights and recommendations to leadership
Qualifications
- 3+ years of paid media management experience
- Strong expertise in Meta Ads; Google Ads a plus
- Experience with lead generation, CRM tracking, and attribution
\nCompany DescriptionAn enterprise of several independent companies in the areas of Legal, Medical, and AI Technology
An enterprise of several independent companies in the areas of Legal, Medical, and AI Technology
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